Results
The numbers speak. We just make them louder.
Real Ads Manager screenshots. Real case studies. Real revenue impact.
Consistent ROAS across clients and seasons
Multiple clients. Multiple months. These aren't cherry-picked peak moments.
Avg Revenue Growth
Peak Avg ROAS
Performance Scale
Meta Specialisation
Case Study 01 · D2C · Beauty & Cosmetics
From SKU concentration to scalable, diversified growth
A well-known cosmetics brand was stuck — 95% of sales from a few products, couldn't scale beyond ₹2L/month, and a 10% repeat purchase rate. We changed all three.
The Challenge
95% of revenue was concentrated in just a few SKUs — making the brand dangerously dependent on a handful of products.
Every attempt to scale ad spend beyond ₹2L/month caused ROAS to collapse immediately.
Repeat purchase rate was stuck at 10% despite high traffic — customers were buying once and never coming back.
Our Approach
Activated full-funnel Meta strategy — segmented campaigns for page visitors, Instagram engagers, and website custom audiences
Introduced DABA (Dynamic Ads for Broad Audience) to drive new product discovery at scale
Used catalog ads and diversified creative formats across TOFU and BOFU
Focused on cross-selling and frequency-based retargeting to broaden the SKU mix
Improved post-purchase journey to encourage repeat orders
The Results
Ad Spend Scaled — ₹1L to ₹2L/day
ROAS Increase while expanding SKUs
Repeat Purchase Rate Growth
Generating consistent revenue
Case Study 02 · D2C · Premium Fashion
Breaking the scaling ceiling without breaking ROAS
Strong creative. Healthy 3x ROAS. But every time ad spend pushed beyond ₹30K/day, performance collapsed. We rebuilt the system from the ground up.
The Challenge
The brand had a strong creative presence and a healthy ROAS of approximately 3x — the fundamentals were solid.
But every time they pushed ad spends beyond ₹30K/day, ROAS dropped sharply and unpredictably.
They were stuck in a scaling ceiling — vertical scaling was failing and there was no clear path to growth.
Our Approach
Re-structured the entire ad account with a full-funnel strategy from scratch
Allocated ~30% of budget to bottom-funnel to increase conversion frequency — critical for premium-priced SKUs
Introduced a spin-the-wheel popup on-site to collect first-party data and dramatically improve retargeting quality
Launched Instant Experience (IX) ads for higher engagement and longer time-on-brand
Shifted from vertical scaling to horizontal campaign scaling — running diverse ad sets and audiences in parallel
The Results
Ad Spend Scaled while maintaining performance
ROAS Improvement sustained consistently
Repeat Purchases via better segmentation
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